Why just go for a run, when you can go on a mission?adidascolourmissions.com : A series of downloadable audio tracks that turn your regular run into an action-packed adventure.

We knew that the Climacool target market needed some encouragement to get out there and run, so we created a series of downloadable audio tracks that gave their run a bit of a 'kick'.

Rather than just being a runner, you're a bank robber and your getaway car has left without you. Or you're chasing the alien mothership. Or vampires are chasing you. Or you're a rock star and you're late for your gig. We took the simple act of a run, and dialled it up to the next level.

Using print, radio, online and social media, runners across Asia are going places they've never run before.

This is a regional campaign for South East Asia.

At the time of writing, the campaign has launched in only a few markets, and without the entire media spend. We thought it would be a slow-burn, and would've been happy with a few hundred downloads at this point.

Last weekend though, there were over 4,000 downloads. This is an impressive figure, especially by Asian runners that are online. Interest is up massively, and Climacool shoes are starting to fly off shelves across Asia. There's a real buzz about this idea.

We're expecting a further surge in momentum from this point on.