In order to inspire and unite the country in a massive show of support for the Japan National Football Team on their journey to the 2010 FIFA World Cup South Africa, through the collaboration of supporters from all over Japan, we created an inspirational and world record-setting send-off in the form of a giant comic strip that the National Football team could view from the plane as they departed to South Africa.

Sky Comic project, which spans 13 cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels painted by national team supporters from all over Japan. The individual panels are photographed from the sky and uploaded to website where the entire story comes together. As the final piece of thirteen massive comic frames were combined into not only an amazing show of national support but also the world’s largest comic strip. It was lit up in the early morning for the National Team to view as they departed from Haneda airport to South Africa.

Approximately 13,000 school aged supporters participated to Sky Comic event took place at 13 cities. Over 50,000 people were involved in the project digitally. And the project generated over US$ 6,600,000 worth of earned media with 0 investments in paid media.