This completely shoppable, online, interactive lookbook brings to life the essence of the brand. Each section of the lookbook personifies a different aspect of the #liveyourstyle philosophy and is marked with distinctive hashtags including #nailit #dreamit #styleit.

It features the global music icon Justin Bieber, alongside teen models that feature in a series of 12 short interactive films.

One click on any of the 12 videos will bring up all the adidas NEO Label clothing featured on the models and offer the chance to purchase each item or like it on Facebook.

The core target consumer is 14 – 19 years global teen.