The insurance industry is very competitive, plenty of players communicating similar messages (protection, product coverage and price) with high media inversions.

WITH A LOWER INVESTMENT, IT WAS NECESSARY TO DO SOMETHING DIFFERENT AND OUTSTANDING!

We used real advisors instead of actors, sending a message about the quality of our advice, which comes from the knowledge and experience of our advisors.

We launched an impactful campaign that made them talk about the previously unknown insurance branch of El Corte Inglés (a very traditional department store in Spain).

Comparing before & after the campaign:

- Traffic to website increased by 800%.

- Lead generation (online advice and quotes requests) increased by 600%.

- Cost per lead dropped by 23%.

Buzz generation results:

- 12,478 tweets about the campaign.

- 1,328 shares.

- 45 bloggers talked about our campaign.

- Digital buzz valued on 250,000€

Comparing against the same period of last year:

- Spontaneous brand awareness x4.

- Aided brand awareness doubled.

AS A RESULT OF THE CAMPAIGN CONSIDERATION INCREASED BY 25% AND SALES BY 9%.