Adidas International briefed us to create a new online presence for Adidas Originals. They wanted us to create something different that would appeal to their target. The target groups were people between 25 and 35 years old with an interest in fashion products. Instead of following the obvious trend of creating a complex website we suggested producing as simple as possible a site but with excellent photography and exploration of the products. Simplicity, in this case, worked well since the products and the stories behind them speak for themselves.