Cannes Lions

BRAND-LOGO

180 AMSTERDAM, Amsterdam / ADIDAS / 2004

Awards:

1 Gold Cannes Lions
Film
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“The Long Run” features 7 of today’s top athletes (David Beckham, Tracy McGrady, Laila Ali, Haile Gebrselassie, Ian Thorpe, Zinedine Zidane, Maurice Greene) who join a young Mohammad Ali on one of his famous morning runs in 1974. Ingenious post-production seamlessly merges new footage with original film shot in Zaire.

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