Cannes Lions

adidas Predator Product Film B08

FITCH, London / ADIDAS / 2018

Film
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Overview

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OVERVIEW

Description

The film begins in silence. Building tension and suspense rapidly, making viewers feel uneasy. The boot lurks in the shadows – only exposed through flashes of harsh light, revealing the boots contours. It breathes. It lives.

Showing off its tension and stretch close to camera, Predator contracts aggressively, ready for its next move. Ready to strike, it's revealed at high speed before ramping down to slow motion. The boots harsh surface ripples and grows organically and ridges rise; like veins.

Following the boots spine, studs force through the surface aggressively; like a brutal set of teeth.

Coming out of the shadows, Predator is ready to unleash onto its prey with deadly precision.

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