Celebrating colour, customisation & personal expression: adicolor Podcasts is an inspired collection of films conceived by adidas specifically for iPod, PSP or online viewing. Roman Coppola & Andy Bruntel, Neill Blomkamp, PSYOP, TRONIC, Saiman Chow, Charlie White, and HAPPY were each assigned one of seven colours and an open brief which asked each director to create a film based on their emotional response to that colour. The resulting shorts are a colour-coded collection of innovative film aesthetics, style and technique. The adicolor Podcasts are available for download in multiple formats, subscription to the iTunes series, iFilm, YouTube & Google Video.