Cannes Lions

ADIDAS SKIN PROTECTION

HAKUHODO, Tokyo / KOSE / 2012

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Overview

Description

This is an interactive film which can be viewed on a computer.First, the user enters their school's name.Then, visuals of the school (its website, Yahoo! search result images, and Google Map aerial photos) appear in the film.The user can reminisce on each of their own personal high school lives while enjoying the film's story of high school club activities and first love.The film is about four minutes long.It revolves around the life of a high school soccer player.The protagonist is practicing soccer every single day; he's especially devoted on developing his shooting abilities.Here's a transcript of his monologue which is based on an athlete's way of thinking:I'll always shoot when I get a chance.I'll always shoot when I get a chance.Because without a shot, I'll never score a goal.Because without a shot, I'll never win a game.It's no different than real life.I'll never get anything started without giving it a shot.The boy has feelings for a particular girl.The beauty of this girl is enhanced by her walking along the road lined with blooming cherry blossoms.The deliverance of the story makes the viewer’s emotions gradually build up toward the last scene.It also features various symbolic key fragments addressing high school life in Japan throughout the story.

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