Women want to show off their good legs. Our promotional model wore a long skirt with helium filled balloons tied to it’s lower end. So the skirt was lifted up in the air and disguised our models body. Which let the passers-by focus on the core benefit of our product „Silky smooth legs – too pretty to hide“.

Besides the frenzy the model caused everywhere she (her legs) appeared, the sales for Braun epilators increased by around 25 % in the malls during the time of the promotion.