Cannes Lions
TBWA\NEBOKO, Amsterdam / ADIDAS / 2022
Overview
Entries
Credits
Execution
The photography's objective was to be brutally and unapologetically honest about why sports bras need to change. To do that, we went for a look and feel heavily inspired by photojournalism, portraying an intimate look into the issues women face. With an all female identifying team we were able to capture the way this piece of apparel currently hurts and bruises female bodies.
Similar Campaigns
12 items