#mygirls’ is a global adidas women’s campaign that connects and inspires girls across the world.

The campaign illustrates what it means to go ‘all in’ told with four different athletic groups playing four different sports, in four different countries. While their ethnicity, sport and culture may be different they are connected by passion and friendship. Through thick and thin, joy and pain, triumph and loss, they are ‘all in’ for each other.

The campaign includes web films for each tribe and a tagline ‘all in for #mygirls’ that enables like-minded girls across the world to connect.