The solution was a fresh way of letting fans show their support for their teams: NikeSHOUT - the world’s first socially connected LED digital perimeter board. 3 bespoke applications were built to allow fans to be heard on the pitch like never before. They simply went onto Nike Football’s Facebook or Twitter pages to post their messages, which appeared live on the pitch for players and fans alike to see.

90-minute matches. 20 seconds per message. That’s over 400 messages per game shown live on television and streamed online.

Even famous players like Cesc Fabregas and Rio Ferdinand tweeted to show their support.Nike’s daily conversation trend on Facebook and Twitter grew 58%.

Nike Football’s Facebook page ‘Likes’ increased by 55% from 360K to 560K.

One single Facebook post on Nike Football’s page: 24,000 commentsNike ran out of jerseys to sell.NikeSHOUT was so successful, it now travels the world to Lique 1 France, The American Football League, the Asian Football Federation Cup and upcoming Nike sponsored sporting events.