Cannes Lions

adidas Z.N.E. 90/10 Special Edition Package

SPES神鸦社鼓, Shanghai / ADIDAS / 2017

Presentation Image
Supporting Content
Case Film

Overview

Entries

Credits

Overview

Description

The design afflatus of the upgrade package comes from Moore pattern. Make the static appearance into dynamic,so that consumer would find the static logo was transformed into animation when lift the outer covering.They would have a more profound impression on 90/10 though the creative interaction.

Execution

Through the visual difference principle, transformed 90/10 logo into 3D animation. By using transparent acrylic material and sophisticated algorithms, the graphics break up, so when we lift outer covering, you can see the logo "move" up.

Outcome

507K Social media post engagement

90 pcs limited edition sold out in 1 hour

Similar Campaigns

12 items

6 Cannes Lions Awards
Runner 321

FCB TORONTO, Toronto

Runner 321

2023, ADIDAS

(opens in a new tab)