Cannes Lions
SPES神鸦社鼓, Shanghai / ADIDAS / 2017
Overview
Entries
Credits
Description
The design afflatus of the upgrade package comes from Moore pattern. Make the static appearance into dynamic,so that consumer would find the static logo was transformed into animation when lift the outer covering.They would have a more profound impression on 90/10 though the creative interaction.
Execution
Through the visual difference principle, transformed 90/10 logo into 3D animation. By using transparent acrylic material and sophisticated algorithms, the graphics break up, so when we lift outer covering, you can see the logo "move" up.
Outcome
507K Social media post engagement
90 pcs limited edition sold out in 1 hour
Similar Campaigns
12 items