Adobe products empower users to express their creativity and ideas. We wanted to let creatives power the logo in return.

We wondered if there was a way to show creativity as it happened. Could we harness the collective creativity from artists around the world in real time?

When we landed on the idea of creating a physical, dynamic installation that pulled information from 100 different artists, the biggest challenge was to develop the software and hardware to bring the idea to life and to represent the real-time data in an artful way.

We built an installation made up of 100 cubes of light, with each cube connected to the computer of an artist who could be anywhere in the world.

While the cube starts out as a pixelated version of the Adobe logo, it is not static. As each artist goes about their day, expressing their creativity using Adobe tools, their computer communicates with their cube. The cube changes color to match the pixel color the artist is using at that moment.

As a result, the installation is an ever-changing representation of the global community of creatives and designers who use Adobe every day.

In the first week of launch, we’re seeing great social sharing and media coverage. Members of the Adobe community are inquiring how they can become one of the 100. And what was supposed to be a temporary installation is becoming a permanent part of the Adobe headquarters, where thousands of people will see it every year.