Every year, the Philippine Animal Welfare Society (PAWS) hosts a fundraising dinner for donors called Dine With Paws.

The common use of doggie bags were seen as a means to remind people about pet adoption as well as for kids to have fun.Designing the bags to look like pets helped hit the target audience at a very strong point of contact. People often ask for 'doggie bag' take-aways even if they don't actually have dogs. This offered a suggestion.

The doggie bags as puppy pets were distributed to kids for use at the event. When customers asked for leftovers to be wrapped, the doggie bags doubled as take-away bags.The bags proved so in-demand, a second run was needed. They were eventually distributed at several restaurants.