Half the Sky, a foundation based in Beijing, China, is dedicated to enhancing the prospects of adoption for orphaned kids, as well as enriching the lives of children who, through no fault of their own, end up spending their childhoods living in orphanages.

HTS provides early education for more than 3000 orphaned children and operates pre-schools and infant nurture centers in 25 welfare institutions in 11 provinces, while employing 453 nannies, 24 nanny supervisors, and 108 preschool teachers.In order to raise awareness for its cause, and to collect donations, HTS ran this banner campaign on Chinese online portals.