Mercy Ships is a global charity that provides free surgical care and community support to the world’s most impoverished. Through the deployment of the world’s largest private hospital ship, Mercy Ships works with host nations to help fill the voids in local health care systems. The ship is crewed by 450 volunteers from around the world that deliver medical excellence and developmental programs with integrity and compassion.

Because awareness varies greatly by market and is very limited in certain markets, e.g. North America, we needed to ensure our campaign would introduce who Mercy Ships was as an organization and clearly convey what makes it so unique – the very concept of ‘hospital ship’.