Cannes Lions
McCANN, Santiago / ENTEL / 2021
Overview
Entries
Credits
Background
We are aware of the aftermath caused by the pandemic in SMEs. Chile was no exception. In fact, one out of ten new businesses manages to survive more than a year before going under. Entel, the largest telco in the country, and its business division work tirelessly for the growth and development of SMEs. For this purpose, we needed to come to their aid, creating a showcase SMEs never had.
Strategy
Considering the state of affairs in the advertising industry, which was not filming or making photo productions for its brands, we created this platform for the biggest brands in the country. At first, asking one by one to use the images of the platform. Therefore solving a problem for them while promoting SMEs.
Execution
To date, we have implemented more than 1200 ads published by the biggest brands in the country in different media outlets (outdoor, Instagram, social networks, tv, press)
Outcome
Over 7 million people reached so far.
More than 3 million dollars in free media so far.
300+ advertised SMEs
Over 2000 images and videos available, royalty-free at brands disposal
Over 1200 notices published so far
All this goes to the rescue of 70% of the Chilean workforce: small and medium-sized businesses.
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