We made a partnership with Gafisa, one of the country’s biggest construction companies. And we placed a doghouse filled with toys, pet food and water dishes in all their real-state showrooms. Close to it, a sign says: Someone else wants to live here with you. Adopt a dog.Outside the showroom, we placed a pet fair, where people could really adopt a dog.

It ran in all of Gafisa’s real-state launches, during three months.The idea generated buzz in all real state showrooms it happened. And more: it generated 27 adoptions, only in the first weekend. Creatively speaking, we renewed the showroom as a media only used before by fridges, ovens and sofa brands.The Pedigree Adoption Drive has been recognized all over the world for its consistent talk on the subject of abandoned dogs. Bringing a fresh air to that talk shows that we have a lot more to give.