Out of the 3 orchestras in Hamburg, Hamburger Symphoniker is the smallest. Hamburger Symphoniker is the only one that gets barely any financial support from the city. Therefore, it depends on money made exclusively by selling tickets. For the substantive orchestral work, it needs to offer a different programme than the 2 bigger orchestras. The same goes for its communication.

A special experience for the ears is literally shown, and brings the promise to point. This leads to elevating the words and pictures to eye-catching designs. An advertising design, which clearly differentiates itself from the competition by its fresh look, and is really memorable: that’s where we want to go.Poster1: Afterall, it seems it was not the brothers Wright, who invented flying, but a man named Ludwig. In addition, he did it especially for you.

Experience. Orchestra.Poster2: Solid ground is only a half tone away. However, in between lies every depth into which a human being can be thrown. It must be beautiful down there.

Experience. Orchestra.Poster 3: Who would have thought that melodies have something like a wind force? This one is somewhere between mellow breeze, storm and hurricane.

Experience. Orchestra.Poster 4: The highest place you have ever been is this High C. Up here you can hear for light years.

Experience. Orchestra.Poster 5: Is there a better way to travel than on the delicate spidery legs of semiquavers and the powerful bronze backs of French horns?Experience. Orchestra.

The campaign is an outstanding example of effective advertising. Immediately after the launch of the campaign, ticket sales rose by 18.7%. More importantly, the demand for subscriptions rose by 24.9%.