The Hamburg Symphony Orchestra, conducted by Jeffrey Tate, is one of Hamburg´s three big orchestras and has several subscription offers. In order to promote sales of the premium offer, the Gold Subscription, a special give-away had to be developed. It was offered to those who took out a subscription.

A special gift for special customers was developed: On signing, gold-subscribers receive 'Table Music' which is lovingly designed and of high quality. Not just a set of wine glasses, but rather an exceptional instrument to promote sales. The packaging itself represents the idea of 'Table Music' looking like a music closet with its hinged doors. It is an eye-catcher in every living-room, presenting its scale glasses to the composer artfully.This new instrument made of scale-wine-glasses is a perfect reward from the orchestra to its devoted audience encouraging them to play a different kind of music at home.

The registration was higher than expected and the new subscribers were thrilled by the lovingly designed orchestras and the idea to play this new instrument as a different kind of music at home. Finally, it was a great success for the Hamburg Symphony Orchestra to go on to inspire people with awesome classical music.