Cannes Lions
DDB CHILE, Santiago / ADT / 2011
Overview
Entries
Credits
Description
Encourage apartment building residents to hire ADT security and anti-theft systems.
Execution
We slid under their front doors a cardboard lined with a set of rubber bands which when released would compress, thus forming a box. In one of it`s sides a printed message read: Breaking into your apartment is easier than you think.
Outcome
Over 300.000 visit en YouTube.Increase 10% sales of security systems in homes and departments.
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