Convince pet owners that premium Advance Pet Food gives pets the nutrition they may be missing. Drive them to their nearest Advance stockist.

We didn’t want to get lost in the clutter with other direct mailing material. So this piece used the letterbox space in a new, innovative way.

Rubber tongues were left hanging out of mailboxes mimicking hungry dog’s tongues.

Stuck to each tongue was a card explaining how Advance Pet Food can give pets all the nutrition they crave. A web address with a store locator drove purchase.

This letterbox drop is the first communication in an ongoing integrated campaign.

Website traffic is currently up 26%, pointing to strong sales results to come.