Our targets are Doctors of Veterinary Medicine (DVMs) and their staff. Not every veterinary professional is able/aware of how to make changes to their practice to be more cat compassionate. The target is also focused on those who are looking to advance the medical care and comfort they

Adventures in Cat Compassion is an interactive, choose-your-own-adventure video experience that challenges veterinary professionals to think more about their day-to-day practices.

Each chapter takes the viewer through a common cat-related issue facing clinicians. After the setup, viewers are offered two ways forward: one that demonstrates a cat-compassionate response and a second that shows less effective behavior.

The characters are fun, expressive, and relatable, with a clean style reminiscent of graphic novels or anime. The star of the show, the orange tabby cat, is a feline of a thousand faces, registering each step and misstep with humor and pathos.

A subtle Zoetis color palette grounds the characters and environment in the brand, while a minimalist background keeps the focus on the action. A playful classical score does the rest of the work, keeping the viewer engaged and in step with the storyline.