Audiences included equine veterinarians and horse owners. In a “prevent your horse from dying with product X” fear-laden category, this film hits the emotional “why” of horse ownership and the soul-enriching value of that relationship as motivations for providing the best care possible with Zoetis.

This is an emotional story told primarily through cinematography. With minimal dialogue, there’s a high degree of intentionality behind each shot because we wanted the camera lens to capture the intimate connection the characters have with their horses. Additionally, we wanted the shots to feel grounded and focused on the characters to give context to the relationships while allowing us to weave back and forth seamlessly between all six stories, highlighting the common theme of love and respect for equine companions.