Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, launched an upgraded version of their best-selling SUV - The New Age XUV5OO featured a host of cutting-edge features.

We communicated these features via a three part video series. Each video, a mix of live action and CG showcases the journey of the protagonist in a flawless storytelling format.

First video “Wind in his hair” focuses on the SUV’S new electric sunroof by showing how the cheetah enjoys the drive by sticking his head out of the sunroof rather than putting his head out of the window and scaring people off. The second “Love at first sight” brings the viewer’s attention to the XUV’s push start button feature and the newly designed static bending projector headlights. The Third, “Rocking Rocky to sleep” focuses on the adjustable power operated driver’s seat as he puts the cheetah off to sleep.