Spikes Asia

Noodle Pulling

CHEIL WORLDWIDE, Beijing / INFINITI MOTOR COMPANY / 2018

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Lamian (a kind of noodles) is one of the traditional foods in Chinese cuisine. We introduce the amazing process of noodle pulling in an INFINITI QX60. Showing the impossible mission inside the car to reflect the expansive and flexible interior space of INFINITI QX60 that is up to 2144L. What you are about to see in this video is real life action. No computer generated image.

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