Instead of pushing the “guilty conscience button” and telling folks that they needed to move more, we decided to actually set them in motion: via cleverly targeted Facebook Advertising, we engaged the target group in one of three interactive 360° experiences on their smartphones. The clou of our “Advercising”-episodes: Only through physical body-movement that cohered with KAIFU LODGE’s actual training program could one reach the end-state of the format and claim a free trial training slot.

3 individually targeted mobile page post link-ads were implemented on Facebook over the course of one week.

KAIFU “Advercising” turned out to be one of the most successful ad-spending campaigns for KAIFU LODGE ever, generating well over 25.000 impressions with minimal budget and only one week of running time. Visits to the website as well as inquiries for trial training sessions increased significantly.