Cannes Lions
LOLA MULLENLOWE, Madrid / MATTEL / 2018
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Anyone's who's ever played Pictionary knows that the fun in the game is not about being great at drawing, but in getting it wrong. The classic Mattel game celebrates this in a delightful new spot. It starts with a man getting ready for work and taking a large fish out of his desk drawer. He ties it round his neck and proceeds to wear it all day -in business meetings, at lunch (which happens to be sushi), at an office party tied round his head like a bandana. Just when you're wondering what all this is about (along with the soundtrack, a song with the lyrics "It's a fish"), you get it: someone draws a tie in Pictionary, and of course everybody thinks it's a fish.
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