To ensure that the estate agent’s big FOR LET sign (which was deliberately placed in front of Lowe/Draftfcb’s office for a year and which is bad for both advertising agencies’ reputation) is taken down.

Lowe/Draftfcb takes on the battle with the estate agent, each based on their own distinctive areas of specialisation (Lowe: brand builder and Draftfcb: brand activator). Lowe starts by placing its own sign next to the estate agent’s sign. Draftfcb then erects a similar sign next to the others.

The sign is sawn down and gone. This clearly underscores the strength of the joint working relationship between the Lowe/Draftfcb agencies.