As the budget was quite small, we came up with an idea that is rather inexpensive and very easy to use.

We used the posting line of a credit transfer as advertising space: We simply transferred 1 Euro via online banking to other agencies, using the posting line for the job ad and so inviting applications for the job of an accountant.

The promotion was a great success: We have hired a new accountant.

Based on our highly targeted approach, we drove a 60% response rate.