Cannes Lions
TBWA\SANTIAGO MANGADA PUNO, Makati City / TBWA / 2002
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TBWA\Santiago Mangada Puno is barely a year old and its website hopes to hasten and strengthen the TBWA\ branding not only in the local market, but globally as well. The website explains the company's philosophy of 'disruption' as a tool to propel brands to greater heights. It is designed to be linked to the TBWA\Worldwide website and other TBWA\ offices around the world so that its network get to know more of the culture and work of its Manila office. The site also intended to be a mini credentials presentation, showcasing the agency's capabilities - its people, portfolio, office - for prospective local and regional clients. Finally, the site hopes to attract feedback especially from the academe and prospective advertising practitioners.
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