'The work, the work, the work' - game to promote a creative agency in an innovative and interesting way both internally and externally is always a challenge. To show what makes TBWA\GGT unique we created a board game that presented the fun idiosyncrasies of agency life in a quirky way, along with examples of creative work. The game has a digital version that can be downloaded and played alongside the traditional board game, showcasing the seamless integration of below-the-line and online creative work that distinguishes the agency. Presented to clients, the industry media and employees.

11% increase in traffic visiting the TBWA\GGT website.Eight new business enquiries.Six invitations to tender.Three creative pitches completed.