Cannes Lions

ADVERTISING AGENCY

ARC WORLDWIDE, London / ARC WORLDWIDE / 2006

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We needed a way to showcase our best interactive work for both promotion throughout the global network and to show potential clients. The key was creating a site that was as much a showcase of our work as the work itself. As the site was intended to let people see what we are up to interactively, we designed this fake CCTV site that seemed to do exactly that. Nine CCTV videos play showing our interactive department at work, and when clicked each screen takes you through to another piece of our work.

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