Create a video that can be used with external clients, prospects, the media community and the marketing industry to position Arc as experts in the field of Shopper Marketing. Position the agency as a creative thought leader that understands the challenges of marketing at retail. The video will be used to engage and entertain multiple audiences, and pave the way for more in-depth presentations of agency capabilities.

The final design utilizes modern tools to create a hand-crafted feel. The look of 2½ dimensions and the simple jointed movement were created with sophisticated motion-graphics software, but because every element has been eloquently hand-drawn, it resembles a homemade, organic style of animation. This kind of design puts an emphasis on Arc’s use of state-of-the-art methods to create real, human, insightful, and personalized solutions to clients’ marketing challenges.

Shoppera is only now enjoying its debut. The early buzz is promising, the internal client is ecstatic, and Arc is confident the video will help the agency in being seen as superior to competitors in terms of knowledge, innovation, and creative talent.