Cannes Lions
LEO BURNETT BRASIL, Sao Paulo / LEO BURNETT / 2010
Overview
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Credits
Description
In Leo Burnett Brasil regularly has some exhibits
Execution
The invitation was made of the same material used by the artist in his work. The information on the exhibit were engraved on an oxidated piece of iron. Attached to it a dose of anti-tetanus vaccine.
Outcome
An indication of how sucessful the outcome was in the market because it has a high number of visits to the exhibit
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12 items