The campaign communicated Eurobest in Lisbon by giving a young creative the chance to live 3 days of his future. 3 days to be sure the sacrifices one makes over the first years will pay off one day. And that’s what we showed to our new Trainee Creative Director and, of course, to our local ad industry. Marketers, agencies, creatives, specialised press, everyone talked about it. And with almost zero budget, we got approximately €67,000 of earned media.We wanted to make a buzz around Eurobest Festival, specially because Leo Burnett was the official sponsor and we were the network's local agency. The problem was: we had zero budget to make a huge campaign. So by offering an internship as Creative Director, we manage to get the eyes of the local ad industry. Besides the repercussion through Facebook, Twitter and specialised websites, we got great TV coverage. In exact figures, we had a 3min30sec report on the 'Imagens de Marca' TV show, on SIC News Channel, which went to air 6 times (€32,107.25 in earned media). We also had a 15min interview with our Creative Director on EconomicoTV Channel, which generated €34,151.10 in earned media. Adding both values, we got a total of €66,258.35 in earned media.