Of the 96 clients contacted, 60% interacted with the action hot site. Thirty-seven percent of the e-mails were opened and 92% of these were clicked. Clients sent e-mails congratulating the agency and proved that they saw the initiative as a differential. The action also earned publicity on websites such as HoraH News, Promoview, Clickmarket, CCPR and Making Of Magazine, in addition to references in blogs and Twitter. Furthermore, the Mountain Climbing Federation displayed a link on its website for any person wanting to become a “Baitaca Sponsor,” thereby increasing the results.