The radio commercial was a spoof of a famous radio concept that basically wins a Cannes radio lion every year. It was entered into the Cannes radio category and its message was directly addressed to the Cannes radio jury members.

Some of the best creative people worldwide listened to the radio commercial. And when it wins an award, even more talented creative people will hear it.We basically just paid the broadcasting costs and the Cannes entry fee to reach 16 of the best creative people worldwide directly. If it wins an award, thousands of other talented creative people will hear it and we are looking forward to their applications.