The first website for ad agency Jung von Matt in Sweden wasn’t even a site. All visitors to www.jungvonmatt.se were re-directed to popular web community www.flickr.com, where we made a page in the agency’s name.It looked like a blog, but not a conventional and boring one. Thanks to Flickr’s structure, it had great overview and felt interesting no matter how often we updated it. This gave a hands-on demonstration of how we use media channels in fresh and innovative ways.

All visitors to www.jungvonmatt.se were re-directed to popular web community www.flickr.com, where we made a page in the agency’s name.It looked like a blog, but not a conventional and boring one. Thanks to flickr’s structure, it had great overview and felt interesting no matter how often we updated it.

For all visitors, there was a hands-on demonstration of the innovative media planning to expect from a new agency.Flickr users wanted to add us as their friends, many of them applied for jobs.It was frequently written about in the blogosphere.