We created “Noogle” - A search engine in which, no matter what you look for, the results invariably are related to Christmas. A search for music, for instance, shows Christmas carols as the first result. Once you click on the link, you get on the Noogle Christmas.Furthermore:- We encouraged bloggers to participate by posting the word Christmas, including the search engine…- We encouraged users to post Christmas-related comments in blogs, forums and social networks.Also, the Noogle Plugin, a simple tool that allowed you to replace all mentions of the word “Crisis” in a website for the word “Christmas”.