Cannes Lions
OGILVY BRASIL, Sao Paulo / OGILVY GROUP / 2008
Overview
Entries
Credits
Description
To communicate Neo@Ogilvy’s arrival at the Ogilvy group in Brazil, an agency specialized in search engines: nothing better than a campaign that explored the agency’s proposal: managing the adwords’ potential of its clients. So the piece counted on the user’s curiosity who, when coming across a banner with only one word and no click, searched for the expression in Google to find out its meaning.
Similar Campaigns
12 items