Ogilvy & Mather has its own magazine. In every issue, “HowTo” sheds light on one current topic of the industry, has experts look at it from all perspectives, explains facts, and voices – if necessary – uncomfortable truths. Creation-wise, it is a high-quality periodical. With its help, Ogilvy positions themselves as a premium brand in the market – for clients, decision makers, the media, and university. The magazine is also used to recruit junior staff. It is known and esteemed in the industry. We advertise it in different places and on different channels.

On the posters we deliberately used only a short title information and a call to action: “’Stop Advertising. Start Entertaining.’ The new Ogilvy magazine HowTo No 4. Order now under info@ogilvy.de.” The striking illustrations on the magazine draw the attention of the target group and awake their interest.

At universities, the mailing was received very well. Shortly after sanding in January 2016, we got the first pre-orders of the magazine, there were even some university professors who asked for batches in order to use them for their design seminars.