“Why not use a splash screen as our homepage?” thought Elephant Seven, when it was developing the re-launch of its own website. After all, it makes for a refreshing change for visitors to encounter something new every time they make their way to the website’s investor relations and careers sections, the e7 blog, etc. They are presented with a look book, a show reel, e7 fan items, or the latest e7 news. This is an engaging way in which to avoid a bog-standard navigation with sections called “About us”, “Philosophy” and “News”, instead using clever little ideas. All the user has to do is hit the reload button every now and then to see something different. And perhaps that’s exactly what some brands should do too, i.e. with a new agency. Our company name is clearly visible in the bottom right-hand corner of the page.