Cannes Lions

TOPRUN 2014

PIXELPARK, Hamburg / ELEPHANT SEVEN / 2014

Presentation Image
Case Film
Case Film

Overview

Entries

Credits

Overview

Execution

We created an interactive gamification concept, based on competition and accompanied training, inspiring people to use the stairs.

We use the new iBeacon standard for indoor navigation to precisely track the number of stairs climbed by every employee using an app we have developed inhouse.

The app connects with specially configured mini transmitters (beacons) that we put in the staircase, in the lifts and even at the snack bar around the corner. The competitors automatically receive motivational messages on their smartphones once a beacon is within range. All results are displayed in real time on an internal microsite.

Outcome

After only 10 days of competition, the results were overwhelming:

- Over 150 participants from four different companies (more than 70 % total number of employees)

- Over 800,000 climbed stairs

- 30% less tardiness

- Changing daily habits of 150 employees

Most importantly: People keep going – every day!

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