Tackling over the ecological issue can have a strong impact on the people who work in the advertising industry. We wanted to raise awareness to the eco issue, but as a creative agency, we couldn't approach it in a serious way. We looked for our own seal. So, we took one of the basic truths of the advertising world: a good idea is sometimes presented to a number of clients before one of them buys in. This ad demonstrates that truth and wraps it up with an ecological message: recycling!