We looked for an icon to represent building and union. An icon with several elements in order to form all together a whole. And we chose LEGOSto create the agency´s logo. By these means we demonstrated that it is essential to work together and tightly in order to go ahead in this direction.The action had two steps: First delivery: One Lego with the client´s logo printed on it. The concept was "Each of you is an important piece". We generated expectation. Second delivery: the Agency´s logo built with Legos, but with a missing piece, the one previously sent. In this way, our clients completed our logo with their logo.

All our clients recognized themselves in the message and answered with phone calls and e-mails expressing the confidence they feel working as a team and more closely to the agency. A relaxed spirit was also created by assembling and disassembling the piece seen on every executive desk. Due to this concept´s success, the agency is sending screensavers to our clients showing a hand assembling their logos with Legos, and then disassembling them in order to build our agency´s logo.