Cannes Lions
TV LISTINGS MAGAZINE
PHILIPP UND KEUNTJE, Hamburg / BAUER / 2010
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Description
To clearly communicate that TV Movie, one of Germany’s best-known TV listings magazines, is unbeatable when it comes to movies.
Execution
A tear-off calendar where every day features a different German or international movie. This simple method demonstrates TV Movie’s movie expertise.
Outcome
The calendar generated a great, positive response from the TV Movie subscribers. Calls and emails with congratulations and demands for more samples reached the TV Movie Service Centre.
Similar Campaigns
12 items
