We wanted to communicate, that our agency is the most creative agency in the country (Finland). And that the ads. we make are memorable and the products we advertise become wanted. The print ad. was published in Finland’s biggest Marketing Magazine. The pages with the PHS TBWA -ad. were ripped by hand. So when people got their Magazine, the page was missing and only the signature of the agency was visible. The Media team made sure, that it was possible to execute the idea and rip the pages on the whole print run. Many of our competitors openly stated, that they would have liked to come up with the idea first. The idea created a lot of discussion in the advertising and marketing field.

The Media team made sure, that it was possible to execute the idea and rip the pages on the whole print run.